The area of indirect sales is bearing fruit for the CIMCORP, a company specialized in services of high complexity, performance optimization and IT infrastructure management. In 2009 alone, the company closed important contracts with the Bank of Amazônia, the Acre State Department and GBarbosa, reaching R$ 8 million in sales. The expectation is for sales to grow 30% in comparison with last year, reaching R$ 20 million in sales by the end of 2009.

The excellent results that contradict all expectations delineated by analysts, due to the economic crisis, are due to the regionalized strategy of the channel area. Responsible for business in the Northern, Northeastern regions and the interior of the state of São Paulo, the channel area nominated few partners – one or two per state – in order to ensure that service is impeccable and within the standard defined by CIMCORP. Nowadays, the company has partners in the states of Bahia, Pernambuco, Pará, Maranhão, Alagoas e Sergipe, besides three channels in the interior of the state of São Paulo.

Regionalization has also allowed for CIMCORP’s approach with clients and prospects, thanks to the relationship that each partner maintains in their region. According to Molino, counting on a local company makes all the difference when it’s time to negotiate.

In 2008, the channel area also recorded expressive numbers, with 65,2% growth in sales and 81,6% in gross invoicing, in comparison with 2007